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2012
Sponsors |
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Adnetik
(www.adnetik.com)
is an independent advertising technology company
that provides its partners and clients with the
tools and services to more effectively plan, purchase,
measure and deliver digital media at scale. Since
inception we have helped hundreds of brands and
agencies around the globe maximise their digital
media investments through sophisticated audience
targeting and real-time media trading. In 2012,
Adnetik received the DPAC Award for Best Targeting
Technology in New York City, and in 2011, Adnetik
was recognized for Most Effective Online Campaign
by the IPA in London.
For more information about Adnetik, visit www.adnetik.com |
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AdSafe
(www.adsafemedia.com)
is the digital advertising industry's leader in
brand protection, ad verification and ad engagement
data. Its Content Rating System evaluates the brand
safety and context of web pages on the individual
page level. Leveraging this data, AdSafe's Firewall
prevents advertisers from appearing on pages that
do not conform to brand guidelines.
AdSafe's Network Monitor enables ad networks to
manage inventory at scale, in order to improve brand
safe quality and better on-board new publishers.
AdSafe suite of Real Time Data Feeds for RTB provide
the industry's only predictive ad engagement, brand
safety, and contextual information, to optimize
brands' and DSPs' bidding decisions. Headquartered
in New York City with growing operations in San
Francisco and London.
Visit AdSafe at www.adsafemedia.com,
follow @adsafemedia or join facebook.com/adsafemedia |
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BrightRoll
(www.brightroll.com)
With reach to 150 million monthly unique viewers
globally, BrightRoll is the world’s largest
and most trusted video ad network and the leading
provider of digital video advertising services.
The BrightRoll Network has access to billions of
video impressions per month enabling advertisers
to execute smart digital video campaigns across
a massive pool of web and mobile video inventory.
The company’s proprietary buying technology,
combined with full site disclosure, detailed performance
reports and flexible targeting provide brands and
agencies with the reach, frequency and scalability
needed to achieve campaign goals. BrightRoll is
a privately held, venture-backed company headquartered
in San Francisco, California.
For more information visit www.brightroll.com. |
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DataXu
has developed the industry’s only fully-integrated
enterprise digital marketing management (DMM) platform
– DX3. Comprised of the #1 ranked demand-side
platform as well as sophisticated data management
and attribution management capabilities, DX3 defines
a new class of enterprise solutions that manage,
optimize, and automate digital marketing initiatives
to turn Big Data into profitable actions. DataXu’s
executive team unites leading executives in digital
media with MIT technologists. With offices across
North America, Europe, and Latin America, DataXu
services customers in more than 60 countries. The
private company is backed by Atlas Venture, Flybridge
Capital Partners and Menlo Ventures.
For more information, visit www.dataxu.com
or follow us on Twitter at @dataxu. |
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DoubleVerify
(www.doubleverify.com)
is the worldwide leader in online media verification
and compliance, and the top choice of marketers,
agencies, ad networks and publishers looking to
ensure brand safety, campaign transparency and regulatory
compliance. DoubleVerify verifies over 35 billion
advertising impressions per month for hundreds of
leading Fortune 500 marketers. DoubleVerify is headquartered
in New York City, with sales offices in London and
engineering offices in Tel Aviv, Israel. Investors
in DoubleVerify include Blumberg Capital, Institutional
Venture Partners, First Round Capital and Genacast
Ventures.
London office: 20 Broadwick Street, London W1F 8HT
- www.DoubleVerify.com |
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Evidon
(www.evidon.com)
empowers consumers and businesses to see, understand
and control data online. With insights fueled
by its Ghostery browser extension and rich, 800+
company privacy database, Evidon enables businesses
to assess the cookies and other tracking activity
on their websites, helping them to protect their
audience data and improve performance. As the
first and largest dedicated provider of privacy
and compliance solutions for digital media, Evidon
also enables leading brands, agencies, publishers,
advertising networks and others to comply easily
with privacy laws and self-regulatory programs
across North America and Europe. Evidon serves
over a billion “Ad Choices” notices
daily on behalf of these businesses—in the
U.S. and in local languages across Europe—giving
consumers transparency into and control over how
their information is used online. By protecting
themselves and empowering consumers, businesses
build their brands and improve results. , visit
For more information, visit www.evidon.com
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At
Millward Brown (www.millwardbrown.com),
we're passionate about brands. As a leading global
research agency, we've been in the business for
more than 35 years and with 79 offices in 51 countries,
we work with 90% of the top 100 global brands.
We offer a full spectrum of research and analytical
expertise to deliver media effectiveness insight.
Integrating information across all media, we provide
clients with an unparalleled understanding into
utilising media for brand building. Our digital
expertise remains unmatched with over 350 cross-media
and 7,000 online, mobile and tablet campaigns
tested.
We've helped our clients build strong brands and
services through research-based consultancy and
today, we continue to push the boundaries of marketing
research.
For more information, visit www.millwardbrown.com
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Quantcast
measures and organizes the world’s audiences
in real-time so advertisers can buy, sell and connect
with the people who matter most to them. Ranked
Fast Company‘s # 3 Most Innovative Company
on the Web for 2010, the company is used by the
top 10 media agencies in the US, the world’s
largest brands and more than half of the top advertising
supported publishers. Quantcast connects the planning,
buying, and media fulfillment processes, delivering
the marketplace’s most consistent and accountable
audiences. Launched in 2006, Quantcast is headquartered
in San Francisco and backed by Founders Fund, Polaris
Venture Partners, Revolution Ventures and Cisco
Systems. Come Get Quantified™ at www.quantcast.com. |
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Rocket
Fuel (www.rocketfuel.com/uk)is
a real-time ad targeting company that transforms
digital media buys into self-optimizing engines
that learn in real time, delivering great campaign
results from awareness to sales. Our technology
combines all data-driven targeting techniques,
from behavioural to contextual, into one comprehensive
solution that automatically adapts campaigns in
real time to achieve both brand and performance
goals. Over 400 of the world's leading brands
run on Rocket Fuel across display, mobile, video
and social media. Founded by online advertising
veterans and computer scientists from Yahoo!,
DoubleClick, Salesforce.com, and NASA, Rocket
Fuel is based in Redwood Shores, California, and
has offices in nine cities worldwide including
New York and London.
For more information on why campaigns run better
on Rocket Fuel, visit www.rocketfuel.com/uk
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Previous
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The
Buddy Media Platform is the Facebook management
system of choice for eight out of the ten top global
advertisers. With its scalable, secure architecture
and straightforward administrative tools, it is
the only solution that allows brands to launch,
maintain and measure their Facebook presence in
any country and in any language.
Buddy Media shares four investors with Facebook
and was one of the first companies selected by Facebook
as a preferred developer partner.
For more information, visit www.buddymedia.com. |
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HammerKit
was founded in 2006 in Helsinki, Finland with
the goal of making designer-friendly tools for
the creation of dynamic web services. The company
was started by two designers and two coders who
set out to challenge the status quo and try to
create a new way of building and maintaining data-driven
sites. HammerKit 3.5, launched in 2007, introduced
a new era of interactive web service building.
By deploying a Software as a Service (SaaS) model
we were able to offer our customers a complete
online web design and assembly service. This gave
the company a positive boost and set our vision
as being the next generation web service design
infrastructure.
Things really started rolling for HammerKit in
October 2008 as the company won the Audience Favourite
and Best Company awards at the International MindTrek
conference held annually in Tampere, Finland.
At the end of 2008 the company raised a seed round
of funding and was selected by the Finnish National
Innovation Organisation, TEKES, as one among ten
companies nominated as “Young Innovative
Company” with high-growth potential. In 2009
HammerKit was awarded with a Red Herring Global
100 Award as well as recognized as one of the
20 most potential European growth companies at
the European Venture Forum in Dusseldorf.
To
find out more, visit www.HammerKit.com
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The
Magnetise Group is a marketing technology
company founded in 2007. Its proprietary technology
platform enables a suite of products that deliver
online lead generation and digital engagement
across many different sectors including retail,
technology and telecoms, financial services, publishing,
utilities and FMCG.
Current products include:
- TopFox:
UK's leading white label competition platform.
- In-Banner:
Improves standard display advertising with real-time
data capture, validation and pricing.
- Lead
Intelligence: Bespoke, fully integrated lead
management and analytics platform for multi-channel
campaigns.
- In-Video:
Innovative multi-level interactive overlays
for online video advertising and engagement.
To
find out more, visit www.magnetisegroup.com
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MediaMath
is pioneering an innovative digital advertising
platform that allows marketers to leverage robust
technologies and data to gain behavioral insights
and power digital media trading through one simple
interface. With MediaMath's TerminalOne, agencies
impactfully target their online ad dollars and cost-effectively
reach the consumers that matter most to their clients.
The platform runs hundreds of advertising campaigns
across 13 billion daily impressions in 23 countries
around the world.
To find out more, visit www.mediamath.com
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Mexad
is Europe's leading display engine marketing (DEM)
agency with offices in Germany, the UK, Austria,
USA, France, and Italy. With over 5 years experience,
mexad offers synchronised bid management in real
time (RTB) across all major display bidding platform,
e.g. ad exchanges & supply side platforms.
We are a platform agnostic service provider which
optimises display campaigns towards your campaign
objectives. mexad gives media buying agencies direct
access to all relevant RTB-Platforms, increases
advertisers' ROI, offering full price transparency,
and giving insight into your campaign performance.
www.mexad.com
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NAVTEQ
Media Solutions is the industry’s leading
global location-based mobile ad network. NAVTEQ’s
patented LocationPointTM Advertising (LPA) technology
enables brick and mortar merchants to pinpoint where
consumers are, deliver ads within a few meters of
advertised points of purchase, and guide them to
the merchant’s doorstep with convenient one-click
“Click-to-Map” and “Click-to-Route”
calls to action.
As the world leader in high-quality maps and location-based
content, NAVTEQ is uniquely qualified to provide
the most accurate location-based targeting and to
ensure a great consumer engagement experience. To
find out more and view our video, visit: www.navteqmedia.com |
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MHP
Communications - Corporate Reputation
Turning your business strategy into a compelling
corporate story
The 60-strong MHP corporate reputation team draws
on a variety of skill sets: from former national
journalists to online specialists; from career
communications professionals to young graduates
with a thirst for corporate communications.
We start at the beginning to articulate your
business story clearly and effectively, understanding
your stakeholders to ensure impact, amplifying
your voice to make your message heard, and preparing
you for any challenge that may be thrown at you.
And we help you to take that story out to the
world through the right mix of channels and routes
to reach the audiences that matter to your business
success.
Our promise is to provide expertise, results and
an exceptional level of service, making a measurable
difference to your business.
www.mhpcommunications.com
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Silverstream:
Video at the speed of Twitter. Social media is changing
the game for internet video. Silverstream TV's mission
is to help brands keep up with the conversation.
Using the latest technology we can deliver video
at the speed of Twitter. Imagine a live video dialogue
with your customers. We'll show you what can be
done. Broadcast-standard production, bespoke applications
and streaming, integration with social media. Engage
with your audience via interactive video. Go live
from anywhere using Silverstream TV's outside broadcast
truck. Scripting and production from BBC-trained
staff. Informed advice about video delivery over
the internet.
For more information, visit www.silverstream.tv. |
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Simply
Pro is Europe’s leading online advertising
platform for agencies focused on performance and
publishers who want to maximise returns on their
inventory.
Simply Pro’s sophisticated targeting technology
and carefully selected and managed brand safe network
deliver highly effective campaigns, along with the
online reporting and control needed, and support
from a team with deep expertise in ad serving and
media planning.
For advertisers and agencies Simply Pro enhances
and simplifies campaigns using a blend of five different
targeting technologies across a carefully developed
and controlled network with each publisher conforming
to Simply’s strict SBP™ (Simply Brand
Protection) policy.
For publishers, maximum inventory returns with end-to-end
control and management ease. www.simply.com
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Steely
Eye makes mobile system software and apps across
all operating systems.
Steely Eye Digital Media was formed in late 2009
by a team of skilled technology executives to deliver
innovative, high quality and cost effective mobile
systems software, applications, and mobile Internet
solutions.
The founding team is drawn from veterans of both
the mobile software and digital media industries.
They are an international team of British and American
executives with decades of mobile experience.
The team is headquartered in London, England, at
the heart of the mobile and digital media markets
in Soho. Management, sales, project control, architecture,
graphic design and user experience skills are based
in London: most coding is executed by a dedicated
nearshore team in Europe. This allows high quality
bespoke software to be designed and built at affordable
prices, without loss of project oversight, cost
control or cultural nuance.
Specialties
Bespoke development for iPhone, Android, Symbian,
J2ME, and Windows Mobile. Creative Design for mobile
and web. Consulting services for mobile strategy.
www.steelyeye.com
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StrongMail
enables marketers to forge meaningful, profitable
and long-lasting connections with their customers
through email marketing and social media.
With our unique combination of technology and services,
StrongMail takes a fundamentally different approach
that offers many distinct advantages, including
the lowest cost of ownership of any tier-one solution
and easy access to customer data.
StrongMail’s agency provides groundbreaking
strategic and creative services to help marketers
listen, learn, engage and influence best customers.
For more information, visit www.strongmail.com
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Tribal
Fusion is a digital marketing solutions company
that drives superior results at all levels of the
purchase funnel. Our company is built around dedicated
vertical teams that leverage their industry-specific
knowledge of “what works” to create fully
customized advertising solutions to help companies
capitalize on opportunities at every level of the
consumer decision process. From custom “brand
channels” to increase awareness to vertical-specific
targeting tools to drive immediate purchase, Tribal
Fusion offers smarter solutions that drive greater
results.
Tribal Fusion is a part of the Exponential Group
of online businesses – a technology-enabled
media services company that delivers innovative
products and services to meet the demands of today’s
digital advertisers and publishers. Through a
variety of offerings that includes Tribal Fusion,
the Exponential™ group of businesses enables
online advertisers to reach their target audiences
from around the globe to across town. Headquartered
in Emeryville, CA, Tribal Fusion operates offices
across the US, India, Australia, Canada, and the
United Kingdom.
www.tribalfusion.com
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Userzoom
is the leading online research software firm specializing
in user experience, usability and customer insights.
We offer an on-demand web-based solution which empowers
User Experience and Marketing Professionals to cost-effectively
manage and conduct sophisticated online & mobile
research… we help them zoom in on the user
experience.
UserZoom's technology is the result of identifying
that many of the traditional research methods were
simply not enough in today's highly competitive
online & mobile marketplace.
Today we have accomplished our goal by providing
one of the most sophisticated and cost-effective
digital research solutions in the market. We are
proud to say that, thanks to our solution, User
Experience and marketing professionals from top
global brands around the world (Google, PayPal,
IBM, Coca Cola, Amazon, ShopDirect, Betfair, HSBC,
ITV) are able to better manage customer experience,
protect their brand image, save money and time on
research, and increase overall ROI.
www.userzoom.com
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Velti
is a leading global provider of mobile marketing
and advertising solutions that enable brands, advertising
agencies, mobile operators, and media companies
to implement highly targeted, interactive, and measurable
campaigns by communicating with and engaging consumers
via their mobile devices.
The Velti mGage™ platform enables our customers
to use mobile and traditional media to plan, manage,
and optimize mobile advertising and marketing campaigns,
reaching targeted consumers, engaging them through
the mobile Internet and applications, and converting
them into customers. We have the ability to conduct
campaigns in over 30 countries and reach more than
2.5 billion global customers.
Thirteen of the twenty largest mobile operators
worldwide have run campaigns with Velti. In the
first nine months of 2010, over 600 brands, advertising
agencies, mobile operators, and media companies
used our platform to conduct over 1,500 campaigns.
www.velti.com
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Vibrant
is a world leader in contextual technology aligning
billions of words across the Internet with relevant
video, information, tools, and advertising. With
over 6,000 premium publishers, reaching 225 million
unique users per month (comScore, November 2010),
Vibrant gives top brand marketers the opportunity
to deliver highly targeted advertisements within
premium Web content and offers publishers premium
editorial tools to re-circulate users throughout
their websites.
Vibrant works with top brand advertisers such as
Microsoft, Unilever, Warner Bros and AT&T. The
company was founded in 2000 and has offices in London,
New York, Boston, Detroit, Chicago, San Francisco,
Los Angeles, Paris, Hamburg, Munich and Dusseldorf.
Vibrant's rapid growth has been recognized by the
Inc. 500 and Deloitte Fast 50 lists. Vibrant CEO
and Co-founder Doug Stevenson was named Ernst &
Young Entrepreneur Of The Year® 2010 for Metro
New York.
www.vibrantmedia.com |
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Turn
was founded to bring the efficiencies of search
advertising to online display. We are a software
and services company with the industry’s only
end-to-end platform for delivering the most effective
data-driven digital advertising in the world.
Our self-service interface, optimization algorithms,
real-time analytics, interoperability, and scalable
infrastructure represent the future of media and
data management.
The world’s premier advertising agencies and
brands use the Turn Platform to harness data to
target custom audiences at scale, optimize performance,
and globally manage campaigns across inventory sources.www.turn.com
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VisualDNA
is a technology built and developed by the London-based
company, Imagini.
VisualDNA understands people through images and
then connects them with the information and services
they need.
Our ability to provide 1st party opt-in data to
our advertisers is what makes us unique. We build
incredibly rich profiles of individual users' tastes,
preferences and intent through fun visual quizzes.
They opt-in to a more personalised web which is
tailored to their own 'VisualDNA'.
VisualDNA enables brands, agencies and publishers
to gain powerful insight into an individual's online
and offline life, to deliver more engaging messages
and help create a more personal and meaningful online
experience for all. www.visualdna.com |
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Created in 1998, Weborama is a European
pioneer in online tracking & targeting technologies.
With more than 100 employees in France, Spain,
Italy, Portugal, Holland and the UK, Weborama
helps leading advertisers, agencies and publishers
optimize their online investments through a range
of cutting-edge technology solutions:
- A
centralized adserving, tracking & analytics
platform, the Adperf Suite is a next-generation
campaign management platform offering a unique
dashboard, advanced attribution rules, and numerous
cross-channel optimization capabilities to advertisers
and agencies
- The
Adrime Rich Media & Video Platform
allows publishers to create, serve and report
on the performance of high-impact campaigns
- Weborama’s
profile databases include advanced demographic,
interest & intent data on hundreds of millions
of European users to help advertisers, agencies
and publishers target the right audience
- The
pan-european Weborama Network is a premium
advertising environment offering 80%+ reach
as well as innovative and user-friendly creative
solutions to maximize the impact of online display
campaigns
Weborama
is listed on the Paris stock exchange (Alternext:
ALWEB) and one of fastest-growing European technology
companies (Deloitte Fast 50 & 500 rankings).
For more information, visit www.www.weborama.com
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YuMe is the relevance-based video advertising
technology company, which powers the next generation
of video entertainment by bringing TV brand advertising
to all connected devices.
YuMe's ACE Relevance Engine powers its premium
in-stream Connected Audience Network and its industry-leading
advertising management solutions, ACE for Publishers
and ACE for Advertisers. The ACE Relevance Engine
matches the right ad to the right audience on
whatever screen they are viewing. As a result,
YuMe gives publishers and advertisers unprecedented
reach, brand safety, contextual relevance, controlled
syndication, and consistent delivery across all
digital media platforms.
Learn more about YuMe at
www.yume.com.
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Why
sponsor the agency summit? |
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Our
goal is to help the UK’s top agencies, publishers and
solution providers meet, exchange ideas and reveal where
their business is heading within the new digital media
landscape.
By alligning your business with the iMedia Agency Summit
you will have access to 70+ VPs, Media buyers and planners,
Head of Innovation/Digital/ Interactive / Online with
purchase power of over a million pounds.
 Christophe
Asselin, Event Director
T: +44 (0)20 3180 6510 |
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