Registration opens

The economy is broken: what works?
Hamish McRae, chief economics commentator, The Independent

Hamish will provide insight into the state of the world economy, the impact of the Euro crisis on the UK as well as examining potential areas of growth and signs of life that are beginning to emerge.

Based on his latest book What Works, Hamish will also take us on a fascinating journey in pursuit of the difference between triumph and failure. Why do some initiatives take off while others flounder? How have some communities managed to achieve so much while others struggle? What distinguishes the good companies from the bad?

Alan Moore, founder, SMLXL

Moore argues that we have reached the lowest point of the adaptive range of an industrialised world, in fact we are now faced with a trilemma of social, organisational and economic complexity, tensions and questions. And therefore face a design problem. No Straight Lines presents a new logic and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.

Profit and Protection: Strike the Right Balance

With the 25-May deadline for compliance with the ePrivacy Directive rapidly approaching, brands clearly need a good strategy for ensuring that they're giving consumers robust disclosures and control over how their data is used. The agency should be fundamental in providing that strategic guidance, and work in concert with the right technology to bring the plan to fruition. The trick is accomplishing it all with as minimal an impact to the media buying process as possible. Striking the right balance between protecting a brand and ensuring that it continues to buy the right audience at scale is critical.

Razorfish's UK head of Digital Media Jayne Pimentel and Damian Scragg, Evidon's Managing Director, UK, will tell you how. This session will feature the latest on the ePrivacy Directive--including a look at the variety of possibilities for garnering a consumer's consent to be tracked--and the best paths to compliance while ensuring that the agency continues to help deliver maximum ROI for its brands.

Jayne Pimentel Head of display	Damian Scragg Managing director, UK

Lunch hosted by Bright Roll

The changing psychology of the online shopper
Peter Briffett, UK & Ireland GM

Living Social will be sharing exclusive nuggets from its research into the psychology of why people buy and encourage their friends to do the same. Evidence that the internet has permanently evolved consumer behaviour has been uncovered by a pioneering new report titled Deal Appeal Britain. As 92 per cent of us get a real 'rush' from bagging online daily deals and 88 per cent actually fear missing out -- this trend of group buying has unquestionably tapped its way into the human subconscious.

Social value brick by brick
Lars Silberbauer, head of social media

Lego has become noted as a smart user of social media. The company's first social media strategist Lars Silberbauer explains how to engage the fans and create value for the business by increasing sales, increasing marketing efficiency, increasing brand affinity and mitigating risk in social media.

TBC

Roundtable discussion groups

This is your chance to discuss problems, learn new skills and action achievable ideas. There are six tables with exclusive topics including mobile apps, social media, gaming, video, leveraging data and technologies, insights and research.

Privacy table	Social Media	Display
Damian Scragg Managing Director, UK		Timothy Anderson Flink UK Managing Director
Video	Mobile	Measurement/Analysis

Phil Macauley
Managing director

Dominic Trigg
Managing director

Social activities

Walk to the cliff, pool tournament, spa...

Freshen up

Pre-dinner drink and quick networking

This is your opportunity to meet up your fellow attendees. It's is a light-hearted way to put more names to faces on the first evening of the summit.

Leveraging verification to drive brand safety and marketing ROIs

Miles Dennison, SVP of sales

'Engagement': fashionable yet bankrupt

Martin Weigel, head of planning

Weigel will explain why he believes engagement to a fashionable 'bullshit term that people spout to try to sound current or interesting'. Often the same people who advocate engagement, also proclaim the end of interruptive advertising as an effective way of marketing. Weigel will exposed his views on the back of his recent post 'Engagement': Fashionable Yet Bankrupt.

Leveraging brand equity

With 75 years of brand heritage, Jaguar is one of the best known and best loved automotive brands in the world. Steve and Alastair will share the challenges that a brand such as Jaguar still face in global markets. With increasing sales in Bric territories, Jaguar faces the challenge of capturing the essence of the brand, shaping it differently in each country in order to reflect local sensibilities. They'll share product strategies and how Jaguar is leveraging its brand equity to create ‘halo’ products.

TBC

BIG DEBATE

Ivan Fernandes Global Director, Social Media Technology	Claire Higgins Head of marketing
Bruce Daisley Sales director	Lars Silberbauer Head of social media