Speakers
 | Asad Rehman, global communications planning director, Unilever Asad globally leads the Communication Planning discipline for Unilever’s deodorants and hair care business. He adds harmony and value to these brands across the world. |
 | Nick Jones, director of interactive services, COI Nick Jones is director of interactive services at COI, the Government's centre of marketing excellence. Nick’s team delivers digital projects for 90 public sector clients. Nick contributes to government guidance and standards on social media and digital engagement. A former Jupiter analyst he co-founded New Media Age in 1994. |
 | Scott Gallacher, chairman for the digital network, Marketing Society Scott advises and invests organisations in the digital & media space, working with blue chips, and start ups, to help them fast track their business. He is also the Chairman for the Marketing Society Digital Network, a forum for senior marketers to share learnings and insights on the application of digital to their activities. His career has spanned software development, agency management, acquisition and integration of businesses and marketing. Most recently he was a Marketing Director for Sky, handling Online and Partnerships. |
 | Simon Shipley, EMEA communications strategy manager, Intel Simon Shipley is the EMEA Communications Strategy Manager and has recently moved from the position of Brand Manager for Intel UK & Ireland. In this role he is responsible for leading Intel’s brand identity and for driving the marketing and advertising strategy across its B2B, consumer and corporate business lines. |
 | Vincent Potier, managing director, Vonage Vincent was previously Marketing and Sales Director, a role in which he increased sales by 400% year on year with a cost per acquisition 30% lower than US market. He also led the creation and communication of the company’s unlimited international plans, launched a digital-led, cross media brand campaign which resulted in an uplift of aided awareness from1% to 50% in 4 months, and led integrated direct response activity. Vincent has also been responsible for Vonage’s digital strategy, redefining the company’s PPC and SEO campaigns, negotiating straight CPA deals and significantly improving site usability. |
 | Marta Obrebska, manager, global CSMB online programs & innovation, Dell Marta is currently part of a global taskforce focused on delivering next generation of online experiences and innovation to Dell.com. Marta leads cross-functional efforts in the development of solutions that will provide Dell online users with an unparalleled customized, personal and social experience. Previously, Marta was an Online Lead Generation manager responsible for driving Dell’s online/offline channel integration strategy and creating additional revenue streams for Dell. Prior to Dell, Marta spent several years on the Agency side, working for marketing and communications firms in New York City. She currently resides in London, UK. |
 | Matthew Cashmore, innovation ecosystem manager, Lonely Planet His role is to allow external developers and content producers to engage with the brand and its experience. He is responsible for making Blog Sherpa and Groups a success and creating an ecosystem of amazing people around Lonely Planet and its content. Before working for Lonely Planet Matthew was the Senior Research Producer for BBC Research and Innovation. He co-ran the backstage.bbc.co.uk project, the BBC's developer network designed to encourage innovation and support new talent |
 | Benjamin Braun, head of online services, British Gas Benjamin is an experienced marketer who will draw from his experiences from around the globe to illustrate interactive brand strategies and online trends. Before joining British Gas he worked for American Express in New York and in London. |
 | chief executive officer, LOVEFiLM International Simon formed LOVEFiLM International in 2006 by merging with Video Island, where he was CEO to create one of Europe’s largest online entertainment services. In 2008 LOVEFiLM acquired the online DVD rental business from Amazon. Lovefilm has over 1.25m customers, rents over a million films a month and employs over 450 people across five countries. |
 | Jeanie Bergin, founder, Thinking W.I.D.E Jeanie is an experienced business strategist, manager, writer and creator of the 4-phase process of Thinking W.I.D.E – Inside, Outside & Through the Box™. She has worked with more than a hundred organisations – and thousands of individuals - in the US, UK and across Europe. She is an international expert in Integrated Marketing Communications and Agency Management from building big communications ideas to evaluation and remuneration. Jeanie has worked with some of the world’s biggest brands to design and teach approaches to motivate and deliver outstanding marketing communications. |
 | Giles Horton, european VP of marketing, Monster Giles is responsible for all aspects of marketing and communications across Europe for Monster. His core areas of focus within his role are brand development, advertising and media strategy, digital strategy, strategic alliances, public relations and social media across 17 key markets. Prior to joining Monster, Giles lived in Amsterdam for three years, and was the Global Brand Development Director for Fortis Banking and Insurance. His key areas of responsibility were brand development across all B2C and B2B channels, advertising and media strategy, major campaign development, PR and Sponsorship across 54 countries. |
 | David Chalmers, head of digital marketing, Cisco Europe With 12 years of experience at Cisco in a variety of Marketing roles covering the whole marketing spectrum, David now manages Digital Marketing for Europe, where he is responsible for developing digital strategies and campaigns using everything from “traditional” digital advertising and paid search to Social Media, and evolving the content and capabilities on 20 country sites to improve the customer experience online. |
 | Georges-Edouard Dias SVP, E-Business, L'Oréal With his team, he is supervising the worldwide development of L'Oreal sales online, which includes operations from every L'Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital: from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L'Oreal USA, where he defined L'Oreal's policy related to digital commerce and launched the first selling sites in L'Oreal's history. |
 | Joe Cohen founder & CEO, Seatwave Joe spent the past twelve years building market leading consumer internet businesses within IAC / InterActiveCorp, including senior executive positions at Match.com and Ticketmaster. |
 | Steven Canvin, marketing manager, Lego Mindstorms Steven Canvin is responsible for the LEGO MINDSTORMS brand, the development of products and the experience connected to the brand, delivering to the retail customers and end-users. Steven helps facilitate communication materials, strategies and promotional activities to grow the LEGO MINDSTORMS brand by activating children of all ages in play with the products. |
 | Paul Thompson, head of planning and strategy, Yahoo! Europe Paul leads advertising solutions for Yahoo!’s network of advertisers and go-to-market strategies for Yahoo’s suite of market leading advertising products. Prior to joining Yahoo!, Paul was Head of Communication of Strategy at News International, where he built a world class team of agency planners and facilitated the integration of the NI sales team |
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