Day 3
08.45 – 09.50
Breakfast presentations for Brand delegates: Begin your day with a hearty breakfast and a look at some innovative solutions and online platforms in the market.
08.45 — 09.15
Innovate with your brand in today’s (global) online market
Whether you are a brand trying to find the right audience across multiple online markets or you are grappling with how to play in the Twitterverse, Adgent 007’s products can help you to innovate and cut through the clutter to find your audience. In this breakfast presentation Adgent 007 will present case studies demonstrating brand success stories using Twitter and finding key audiences.
Cameron Yuill, Founder & CEO, Adgent 007
09.20 — 09.45
Maximizing brand lift with online advertising
How do static and rich media ad units impact brand lift? Can a great ad unit work equally well across different contextual environments – from well-known sites to smaller contextually relevant or demographically targeted sites? In this groundbreaking study, VideoEgg partnered with comScore to measure the interaction between ad unit (including VideoEgg’s unique AdFrames and Spot units) and environment across six advertisers. You will hear insights from the largest lab based study to date that controls ad environment and ad experience to isolate the factors that make online advertising a great branding vehicle.
Troy Young, Chief Marketing Officer, VideoEgg, Inc.
10.00 — 10.45
Networking break including time to check out sponsored by Spil Games
10.40 – 11.20
Chairperson’s remarks & recap
11.20 – 11.50
Creating and building markets by being an online disrupter
Simon Calver, CEO, LOVEFiLM International
11.50 – 12.50
Power of community: Enhancing brand experience through active collaboration, creativity and innovation
Matthew Cashmore, Innovation Ecosystem Manager, Lonely Planet
Steven Canvin, Marketing Manager, Lego
12.50 – 14.20
Networking lunch sponsored by and including a prestnation from Audience Science
14.20
Summit closes
