Day 2
08.45 – 09.50
Sponsored breakfast presentations
Breakfast presentations for Brand delegates. Begin your day with a hearty breakfast and a look at some innovative solutions and online platforms in the market.
08.45 — 09.15
The evolving online display landscape and ad network 4.0
Ad Networks have evolved dramatically in the last 10 years but the last 12 months have seen a burst of innovation and new participants in the online display ecosystem. Media owners, digital agencies and brands have an even more complex landscape to traverse in search of sustainable revenue and marketing objectives respectively. The “Ad Network 4.0” will evolve to play a crucial role in this landscape. We will look at;
- Key features of an Ad Network 4.0
- What media owners, agencies, and brands should expect
- Examples of actionable insights
Tim Brown, European General Manager, Tribal Fusion
09.20 — 09.50
How can mobile drive multichannel marketing?
This breakfast presentation will demonstrate how the mobile channel can arm marketers with the tools to enable highly targeted, CRM-led, multi-channel initiatives across all areas of the marketing mix, leading to richer uses of mobile including Mobile Internet and Mobile Apps
Jim Brooks, Global Business Development Consultant, Velti Plc
10.00 — 10.15
Chairperson’s morning welcome
10.15 — 11.15
Brand Insights followed by Q&A: Driving engagement by combining creativity and business acumen in your marketing activities
Scott Gallacher, Chairman – Digital Marketing Network, The Marketing Society
David Chalmers, Head of Digital Marketing, Cisco
James Davey, Head of Online Marketing, New Look
Asad Rehman, Global Communications Planning Director, Unilever
11.15 — 11.45
Networking break sponsored by Spil Games
11.45 — 12.15 / 12.20 — 12.50
Digital training sessions
Delegates are split into smaller groups for two 30 minute opportunities to sample new technologies and concepts that could enhance your ability to communicate and inspire today’s consumers.
Workshop 1 Eyeblaster
Refocusing the blurring lines of Media
Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this world is the promise of location-based advertising, but is media technology really set for where next or does reality reveal we are locked in the past?
Dean Donaldson, Director of Digital Experience, Eyeblaster
Workshop 2 ad pepper media
Semantics and its online advertising and brand safety applications
This session describes the practical uses of Prof. David Crystal’s patented Sense Engine™ – semantic targeting technology – following its integration into the world’s first semantic advertising network, the iSense Network. It also looks at the hot issue of brand safety and reputation in the light of high profile ad misplacements: sister network The SiteScreen Network blocks ads from appearing next to objectionable content. Practical examples and demonstrations reveal the benefits of semantic targeting and how it is used by many leading brands today.
Sacha Carton, President of iSense & Director of the Board, ad pepper media International NV
Workshop 3 Converseon
Listening 2.0 activating social media across the enterprise
The Internet has added new ways for companies to listen, augmenting surveys, focus groups, and other traditional market research. The first generation of Web listening tools was heavy on automation and light on real insights and actionability. The next generation of listening tools is designed to generate action across the enterprise cases so brands evolve into “Listening Organizations.” Learn how Web listening is changing, and how you can organize internally to discover better insights through listening and take advantage of them to deliver maximum business impact. You’ll also get a sneak peek into what to expect in the future, so that you’re company is ready.
Rob Key, CEO, Converseon
Workshop 4 NAVTEQ
How location makes the difference in mobile advertising
Maximizing relevance has become a mantra for forward thinking brands and their agencies. But how can mobile really compete with the data and tracking of online to achieve relevance, engagement and better ROI? In this session we will explain how location can add new layers of context to consumer behaviour, resulting in ad targeting that drives deeper, more immediate engagement and action from consumers. Based on Navteq’s most recent research, we will look at the acceptance of location based ads from a consumer perspective, their behaviour with location enabled apps and the clear opportunities emerging for brands. To round off the session we’ll look into some real life examples of location based campaigns in the market today, and set out some guidelines for brands to start getting involved.
Mandeep Mason, Head of Sales, UK, NAVTEQ
Workshop 5 Worldwide Partners, Inc.
What digital consumers really want: revealed in a global survey
In this workshop Worldwide Partners, Inc., takes an in depth look with its 90+ partner agencies to better understand digital lifestyles worldwide. Questions to be addressed include:
- Where is digital growing in popularity and where do advertisers need to catch up?
- What digital medium do advertisers want most; how does this compare with what digital medium consumers use most?
- What are the emerging digital trends and how do these translate into new opportunities for advertisers?
Lisa Kettman-Kervinen, Director of EMEA Collaborations, Worldwide Partners, Inc.
Federica Fachero, Director of Projects & Marina Malnati, New Business Direction, DGTmedia / Worldwide Partners, Inc.
12.20 – 12.50
Second digital workshop (details as above)
13.00 — 13.30
Time for catching up with the office or arranging your own one-to-one meetings
13.30 — 14.30
Networking buffet lunch
14.30 — 14.50
Investing in brand solutions: Including case studies from ASOS and Cadbury
The growth of performance-based advertising seems unstoppable and with the evolution of ad networks into DSP’s and as the popularity of ad-exchanges continues to expand, brands must take action now to benefit from this growing trend. With the right creative solutions ROI can be achieved but it requires websites (and their agents) to invest in premium solutions and for advertisers to be receptive to them. In this session ASOS and Unanimis will reveal compelling market insights and a recent case study to illustrate how this can be put into practice.
Damon Reeve, CEO, Unanimis
Kate Whitelock, Commercial Director, ASOS
14.50 – 15.50
Panel debate: driving digital marketing innovations in your business to enhance consumer engagement
Giles Horton, VP Marketing Europe, Monster
Paul Thompson, Head of Planning and Strategy, Yahoo! UK
Nick Jones, Head of Interactive Services, COI
Kelly Bennett, Director, New Media & Interactive Marketing, Warner Brothers Pictures (TBC)
Marta Obrebska, Online Business Manager, SMB, Dell
15.50 – 16.20
Networking break sponsored by Spil GamesFacilitated round table discussions (including a 15 minute break). Sample topics include:
Creating connected brands
Real-time digital copy clinic
The power of peer-to-peer networking
Web video’s new frontiers
Social media has disrupted the conventional marketing model
How does the growing digital economy grow your profitability?
17.45 – 18.45
Brands only closed-door discussions: a unique opportunity just for agency delegates to debate the key issues sensitive to their business. There are five different informal ‘tables’ to join depending on what interests you most:
Successful brand engagement in social media moderated by L’Oreal
Managing internal knowledge and skills for the new digital environment by Intel
How to spend smart not more by Vonage
Building long term value from your online activities by eBay
Putting the consumer at the heart of your marketing activities by British Gas
18.45 - 19.30
Pre-dinner drinks sponsored by Sticky Content
19.30 – 21.00
Evening dinner and presentation sponsored by Reality Digital
21.00 – late
Drinks reception and networking sponsored by MRM London
