Day 1
16.00
Registration opens
17.00 – 17.10
A welcome from iMedia and Chairperson’s opening remarks
17.10 — 18.00
The importance of iconography and storytelling in your brand identity
Jeanie Bergin, Founder, Thinking WIDE
18.00 — 18.15
Spotlight presentation: Key trends in mobile advertising
How can marketers take advantage of the mass uptake of mobile internet and applications? What are the rules of engagement on this channel? This session will examine:
- Key trends in mobile advertising
- The opportunity for brands
- How to plan and execute an integrated mobile campaign
- Examples of successful mobile advertising campaigns
Jonathan Abrahams, Brand Sales Director, AdMob
18.15 — 18.45
A view from the top: The future of marketing in the age of the engaged consumerHear one business leader’s vision for marketing effectiveness in a time when consumers are more engaged and active online than ever before.
Joe Cohen, CEO, Seatwave.com
18.45 — 19.15
What words are worth: Semantics meets online advertising
Prof David Crystal’s specialist subjects are language and the internet. His pioneering linguistics work on the Sense Engine™, which resulted in the first ever patents for the semantic analysis of online content by computers, now powers the world’s first semantic ad network, the iSense Network. Prof Crystal delivers insights into the way language and meaning are constructed, reveals how this knowledge allows the ‘semantic targeting’ of advertisements with improved brand safety for online advertisers and also uncovers some of the deficiencies of contextual targeting.
David Crystal, Linguist, Author, Editor & iSense Inventor, ad pepper media International NV.
19.15 — 21.00
Evening dinner
21.00 – 11.00
Networking drinks sponsored by Vibrant Media
